LOCK HAVEN, Pa. - In the ever-changing college athletics landscape Lock Haven looks to maximize opportunities for student-athletes to monetize their name, image and likeness (NIL), and has announced a partnership with Influxer.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
 
"We are thrilled to partner with Influxer and provide our student-athletes with another valuable resource to grow their personal brands and connect with the Lock Haven community," Director of Athletics Albert Jones said. "This partnership creates meaningful opportunities for our student-athletes to engage in the NIL space while showcasing the pride, passion and tradition that define Lock Haven Athletics."
 
Influxer, is partnered with over 300 universities across the country. Lock Haven student-athletes will have the opportunity to create their own web page that offers personalized gear available for purchase. In addition to the online store, the Influxer team oversees all fulfillment and customer service.
 
"This partnership also reflects our continued commitment to supporting the overall student-athlete experience," Jones added. "Influxer gives our students a platform to share their stories, celebrate their accomplishments and develop skills that will serve them well beyond their time at Lock Haven."
 
Lock Haven student-athlete apparel coming soon!